Monthly Archives: February 2011

Why Tribe?

We have been asked why we are named Tribe.  Well that is a many layered answer.  At the most basic it is because that is what are group of friends call themselves.  We also tried a few creative business ventures in our youth and Tribe Productions was the name we were going to use.  So when Roy and I got the store it seemed very obvious to me what the name should be.  Roy was less convinced and tried for a while to find other names that might work.

The more layered answer is one we have been working on for a while.  Well… working on in a way that it can be explained.   As many of you may have figured out by now Roy and I are die hard liberals.  While there are a few liberal causes each of us separately do not support, by and large the RIGHT would hate us if we ever had any kind of power or pulpit.  In that vein Tribe made perfect sense.  It is a word that captures many of our core philosophy.  At it’s heart it is we are our brother’s keeper.  We are all of the same tribe and we have a moral obligation to help others and to bring them up.  Both of us would love to live comfortable lives with no want or need.  However neither of us want to bleed anyone else dry to do it.  This is the main reason we have been so active at giving money and goods to local and national charities.  It is also why we only charge retail price on everything even variant covers.

That about covers it.

Eric